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Customer Relationship Management
Customer Relationship Management (CRM) describes the applications and processes an organisation uses to manage and track customer interactions. Greenfinch can help you devise an effective CRM implementation strategy, and can help you get answers to questions such as:
- How can CRM tools help us reduce our cost of sales and support?
- What CRM vendor should we choose?
- Should we use a hosted CRM suite or a packaged system?
- How can we seamlessly integrate our ordering, billing, fulfilment and support processes?
- Software Product and Service Prototyping
Entrepreneurs that have a business idea that has at it's core a technology solution may struggle to precisely define the product or service that they are trying to build. As the first step to bringing your idea to life, building a prototype offers some advantages:
- Assists with the definition of product features, functionality and behaviour
- Investors and prospective customers will always respond more positively to something they can see in action, especially when compared to an approach that might rely on a list of features, a screen mock-up or a powerpoint presentation
- Greatly improves the predictability of development costs and timeframes
We would typically have a functional prototype of your application ready to show you within 4 - 5 weeks. From this point, we can work with you to bring your application to a production release.
- Usability and Front-end Design
We've noticed that otherwise-talented software developers and systems architects often overlook the importance of a clean and intuitive user interface. However, an effective front-end can make or break the adoption of an application, and our experience can help your development team add a slick interface to your application platform. Our skills in the following areas can help realize this goal:
- Standards-compliant Cascading Style Sheet (CSS) web application development
- Cross-browser and multi-device web application front ends
- Advice on designing accessible interfaces for users with sight or hearing impairments
- Developing strategies for the effective communication of management information (MI) dashboards and reports
- Corporate Web Strategy
In the current straitened trading environment, having a carefully thought out web strategy can't be considered a "nice-to-have" any longer. With competition for market share in every sector intensifying, virtually every commercial organisation must pursue an effective online web strategy. Greenfinch can help in the following areas:
- Design and development of an effective website that reflects your companies brand and values
- Search Engine Optimisation (SEO)
- Business-to-Consumer and Business-to-Business E-Commerce (online shopping)
- Integrating public websites with your companies own systems
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